Special thanks to the fine people at consultancy Bekk for their hosting of UXCUP and MUNCH for their incredibly interesting cases and constant enthusiasm through the competition.

Problem

For UXCUP, six finalist teams were tasked with creating and presenting a design case for the MUNCH museum. Each case was concerned with three categories: the events page, the membership offer, and the audio guide. The design case revolved around increasing revisits to the museum - a large portion of people who visited the museum did not eturn. We spent three intense days gathering data, performing customer insight, and developing our case. This specifically included a survey with roughly 40 responses, two expert interviews, and an interview with a young adult.

We determined through our insight that MUNCH was missing a large customer base - young adults, whom were completely unaware that the museum was a center of culture, providing various events and temporary galleries, rather than exclusively showcasing MUNCH's old works. This leads to the incorrect assumption that one had experienced all the museum had to offer.

We centered our work around the human experience and consequently utilized affinity mapping and user journey mapping to validate our thoughts. Many of the troubles related to one's first visit at MUNCH, we discovered, was the lack of information present. Visitors were overwhelmed at the sheer scale of the museum, unaware of what it had to offer specifically upon entry.

Solution

Our solution focuses on providing an interactive mobile interface, accessed primarily through a QR code scanned at entry. This interface provides a visual, diegetic representation of the museum, allowing for a rapid understanding of one's surroundings. (...)